Oh what a lovely fit

We often talk about how important it is that branded entertainment propositions really feel right for a brand. You want something that gels with your ethos and makes sense, not just a 'fun thing' which just happens to have your branded sticker on it.

So, while this wasn't released yesterday, it's still worth giving a special cheer to Havana Club's "Havana Cultura" project with Giles Peterson. Credible, great link to Cuba and simply spot on - not to mention that the music's great, too!