Share in our perspectives on research, branding, marketing and the world at large as we try to understand the reality of consumer life...
Spotted this week at Hamburg airport : a really nice piece of experiental by Europcar. I particularly like how the pop-up playground includes a 'departures board' so that no matter how engaged and competitive you become with the car racing, hopefully you won't miss that flight!
posted by Claire at 5:00 PM
a team of international qualitative market researchers operating from the centre of London. We think about how brands and ads work in the real world and interpret what people say and do within that context. We believe that research shouldn't be the final judge and jury on marketing and advertising ideas. It is part of bigger process of brand development, it is a resource to stimulate our thinking - as is this blog
Email us!
0 Comments:
Post a Comment
<< Home