Thinktank and mobile research - live!

We love using new technology for research - but it has to be right for the project, not just 'bells and whistles' that has no real purpose. One of our benchmark projects using technology was for Nokia, where mobile phones were at the centre of our quest to get to the heart of what creates "brand love" - consumers' emotional response to brands.

Our consumers used mobiles to document their interactions with brands and uploaded these notes, pictures and videos to a moblog. We then invited them along to face-to-face group discussions, allowing us to probe further around what they had submitted. The technology played an important part, but so did the more "traditional" element of meeting and speaking to people!

It's a project that has generated lots of interest - and we've been asked to talk about it further! So pop along to the Mobile Research Conference in London and meet Sabine Stork, Senior Partner at Thinktank - she'll be speaking about it there on the 9th of March.