A lesson in what not to do

The mobile phone industry is just about to finish off its annual jamboree, the Mobile World Congress (MWC), in Barcelona. This is, of course, an industry event, but that's still no excuse for quite such painful corporate slogans, brought to us courtesy of Mobile Entertainment magazine.

Mobile operator club the GSM Association, which runs MWC, is actively courting the entertainment industry these days. One can only imagine what Hollywood types make of this...

Things like these always make me think of that most classic of instances of cringe-worthiness - the KPMG corporate anthem (not as widespread on the web these days) And...hmm...they're in telecoms, too. Is there a pattern here?