Forget Second Life - focus on This World!

Another Thinktank think-piece published in New Media Age recently - this time on augmented reality mobile apps for kids. The neat thing is that technology that's becoming more commonplace (far later than what the mobile industry might have expected...) really is now starting to 'unlock' another dimension on the world. In this case, iPhone app "Hidden Parks" overlays a magic world on top of various parks, letting kids explore the 'real world', only enhanced!  

Clearly, augmented reality is not just for kids - digital, location-based 'tags' may start to tell us much more about our surroundings overall, if we choose to switch them on. And clearly, there are ample opportunities here for brands to get a look in, too...