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Wednesday, November 04, 2009

We're in the Media...

Well, anyway we're being quoted twice at brand-e.biz - once on social media monitoring... as we said before on these pages, really great but in the end not the Holy Grail of research methods either...
Then there's also an article with reference to our report on Branded Entertainment (which may actually be better be called 'brand engagement') on brands being nice and helpful.  The example here is an iphone app from Virgin which is meant to help against flight phobia.  Whilst there may be a recent trend towards nice (and ethical - as per Jessica's post on Monday) we did idenitify perceived 'altruism' as key in generating positive emotion around a brand quite some time ago.
In our 06 research people tended to feel closer to brands that gave 'something back to them' - and that didn't need to be high fallutin' stuff but could be really entertaining advertising, innovative products and services that fitted into people's lives.  Conversely, there was real annoyance about brands that seemed to be in it 'just for the money'.   As with so many things, the Internet and observable WOM are likely to have highlighted this for brands - hence more niceness which can only be a good thing, surely!

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