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Tuesday, June 01, 2010

Unifying messaging by habit?

No matter what label you put on it, the idea that unified or converged messaging is something that's perfect for consumers has long been held as something of a mantra in the world of telecoms. The question is whether consumers are really on board with it. Currently, different types of messaging are often used for quite different types of conversations, so what does that mean for the integration idea and how it will ultimately take hold? Thinktank explores this in its latest column in New Media Age.

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