Judging the IPA Effectiveness Awards Entry Papers

I spent a fair chunk of the last few weeks immersed in a very large box full of IPA Effectiveness Awards Entry Papers.

Aside from taking up a good working week or more of one’s life – the papers have been really interesting and there are undoubtedly some wonderful case histories which should be jewels in the industry crown.

The Judging Panel met up last week to review the papers which we’d all ‘marked’ individually. We screened in (or out!) what will certainly get a Bronze, and then based on the final Client judging panel, potentially a Silver, Gold or the Grand Prix.

This was a great experience. A room full of talented and incisive thinkers from a range of disciplines.

The debates were always interesting, provocative and questioning – but with a healthy bit of open-mindedness. We all agreed that there were some gems which we felt should be great examples of the potential quality of thinking, execution and measurement in the ad industry in these recession writhen times!