Co-creation in 2011

It's been almost 7 months since I joined Thinktank as Head of Co-creation. Christmas is almost here and I think it's time to look back and reflect on co-creation in 2011.
There's a bit of danger the next sentence is going to be quoted by Captain Obvious, but... 2011 really saw the rise of consumer power. Regular people play an increasingly important role in the world - whether it's marketing, internet or politics.
And today there are three things that really stand out for me about 2011 and co-creation:
New levers. Consumers are getting new levers to influence companies. It's easy to forget how much more mainstream Twitter became in 2011. It was used with different degrees of success by brands and companies. But I guess the most memorable case of consumer empowerment on Twitter this year was the pressure people put on brands to drop News of the World advertising contracts.
New products. Open innovation is adopted more widely by businesses. More than half of Fortune 500 companies are now using consumers in their innovation processes. I guess it is important to remember that we are just getting the first results now. More products and services co-created with consumers will hit the shelves in 2012. Needless to say we at Thinktank are keeping our fingers crossed for a couple of secret products to see the world next year.
New year! As far as my own work is concerned, I find it particularly nice to finish this year under a Christmas tree co-creating ideas for Christmas 2013 with a diverse bunch of people: clients, consumers and creatives :)
Onwards and upwards - the future is bright, the future is co-creative :)