German Markets

In Hamburg this week, where among other things we’ve been enjoying the Christmas Markets. As we stood enjoying a Glühwein it struck us again how even the most seemingly traditional of events can capture a great balance with modern relevance.

At first glance the markets could seem simply to offer a picture postcard view of Germany aimed at the tourists

However, don’t be mistaken into thinking the young of Hamburg don’t enjoy them too. On a cold and wintery Tuesday evening, they were full of 20somehings and teenagers hanging out at the end of a long cold day. In Hamburg they're sponsored by the local NDR radio station. Such local engagement gives the markets a much greater sense of belonging; it attaches them to the city and the people in it.

All rather lovely really, and quite clever.