Chocolate to get you talking

Recently, there's been a lot of focus in the marketing press on digital communications. In amongst that, it's easy to forget that there is still room to be innovative with more traditional (or can we say analogue?!) means. It's not easy to tell from this photo, but the poster above is actually a giant 3-d replica of an actual Cadbury's Dairy Milk bar. Or to be more precise a half-eaten Cadbury's Dairy Milk bar. But it wasn't always that way. Just a week ago, this bar had only just been opened. Somebody has evidently been a bit hungry... Whilst not quite interactive, this poster does something that most others don't. By being dynamic rather than static, it draws and deserves repeated attention. Combine this with a placement at a busy central London junction and you're onto something. By creating something that is really noticable, this Cadbury campaign has the potential to really get people talking about their brand. Who says you have to use microchips to be innovative?